Glossary
The vocabulary, without the jargon.
Concise, opinionated definitions of the terms that get thrown around when you build a modern business website. No fluff, no SEO keyword-stuffing. Just what you actually need to make decisions.
- AI website builderAn AI website builder generates a functional, branded website from a prompt instead of a blank canvas. The best ones also wire up the business tools (bookings, payments, hosting) you actually need to operate.
- No-codeNo-code is a way to build software without writing code, using visual editors, prompts, and pre-wired integrations. It works best when the platform also handles the boring infrastructure (hosting, payments, deliverability) for you.
- Website backofficeA website backoffice is everything that happens after a visitor leaves your homepage: bookings, payments, customers, services, content, analytics. It is the part that actually runs the business.
- Booking systemA booking system lets customers schedule a service or session with you online, checking availability, blocking time on your calendar, taking deposits, and sending confirmations and reminders.
- Lead-generation websiteA lead-generation website is built to turn visitors into qualified leads, not just to look pretty. Its job is to explain the offer, prove credibility fast, and route the right people into a contact, booking, or call funnel.
- Stripe payments on a websiteStripe is the developer-friendly payments platform most modern websites use to accept cards, Apple Pay, Google Pay, and recurring subscriptions. The cleanest setups never put your customers on a third-party checkout page: payment happens right on your site.
- Landing-page conversion rateConversion rate is the percentage of visitors who take a meaningful action: book, buy, subscribe, contact. For service businesses on a clean landing page, a healthy benchmark is 3 to 10%. Below that, the page is leaking.